VOVOX, Swiss producer of high quality cables, is launching a new label: VOVOX®purum (purum (latin) = pure). This quality label is awarded to recording studios extensively equipped with VOVOX sound conductors, thereby attaining the highest standards of analog sound signal transmission. Furthermore, VOVOX®purum signifies the exceptional passion, diligence and determination characterizing the work done in these studios. The first two studios to receive the sought-after quality label were the Echopark Studios in Essen and the FWL Studios in Leipzig, both in Germany. Skyline Studios, the renowned Duesseldorf-based mastering studio, is soon to follow suit. Kai Maeder (FWL Studios, Leipzig) comments on the exclusive use of VOVOX sound conductors in their new studio: "Given the unique opportunity to build a compromise-free high end studio from scratch, we evaluated all equipment components during numerous listening sessions. All well-established cables available on the market were included. We were extremely amazed that for the first time, all those involved unanimously agreed. It is surely not a matter of taste:  There are several good cables available, but only one sound conductor. The consequence of using VOVOX was an obvious improvement of sound quality: The richness in detail, directness of sound and mainly the natural character of the stereo-image were unequaled. Using VOVOX, it seemed as though the music was not coming out of the loud speakers any more: It simply was in the room. Incredible!"  The VOVOX®purum quality label is awarded to commercial recording studios which use VOVOX sound conductors exclusively in their analog signal paths. To apply for it, please contact S.E.A. Vertrieb & Consulting GmbH, the worldwide distributor of VOVOX.  Download this press release